http://www.practicalparticipation.co.uk/socialstrategy/ 2010-09-10T08:49:32+01:00 http://www.practicalparticipation.co.uk/socialstrategy/ http://www.practicalparticipation.co.uk/socialstrategy/lib/images/favicon.ico text/html 2009-07-02T18:11:14+01:00 http://www.practicalparticipation.co.uk/socialstrategy/barriers:about?rev=1246554674&do=diff About this project I wrote this blog post called OpenGov: One big challenge? Or a thousand small hurdles as part of an ongoing exploration of how to equip organisations to actively engage with social media in participation, engagement and democratic contexts. text/html 2010-07-03T20:31:13+01:00 http://www.practicalparticipation.co.uk/socialstrategy/barriers:abuse_as_ict_issue?rev=1278185473&do=diff << Back to index 6. Managers see abuse of ICT resources as an ICT issue rather than a management issue; In more detail Please add more details about this hurdle to effective social media adoption and use here Why this matters Why is this a problem? Please provide details and links to resources which help make the case for the importance of overcoming this hurdle text/html 2010-07-03T20:31:12+01:00 http://www.practicalparticipation.co.uk/socialstrategy/barriers:ad_hoc_permission?rev=1278185472&do=diff << Back to index 10. Permission to use Web 2.0 is granted ad-hoc but not enshrined in policy so a change in ICT manager could make access more difficult; In more detail Please add more details about this hurdle to effective social media adoption and use here text/html 2010-07-03T20:31:13+01:00 http://www.practicalparticipation.co.uk/socialstrategy/barriers:basic_training?rev=1278185473&do=diff << Back to index 41. Staff have never received basic training in how a web browser web addresses and search engines work; In more detail Please add more details about this hurdle to effective social media adoption and use here Why this matters Why is this a problem? Please provide details and links to resources which help make the case for the importance of overcoming this hurdle text/html 2010-07-03T20:31:13+01:00 http://www.practicalparticipation.co.uk/socialstrategy/barriers:brand_obsession?rev=1278185473&do=diff << Back to index 39. The organisation wants to put it’s brand front-and-centre in every online engagement; In more detail Please add more details about this hurdle to effective social media adoption and use here Why this matters Why is this a problem? Please provide details and links to resources which help make the case for the importance of overcoming this hurdle text/html 2010-07-03T20:31:12+01:00 http://www.practicalparticipation.co.uk/socialstrategy/barriers:culture_of_control?rev=1278185472&do=diff << Back to index 37. The organisation wants to be in control of any discussions that take place about it online; In more detail Please add more details about this hurdle to effective social media adoption and use here Why this matters Why is this a problem? Please provide details and links to resources which help make the case for the importance of overcoming this hurdle text/html 2010-07-03T20:31:13+01:00 http://www.practicalparticipation.co.uk/socialstrategy/barriers:digital_adaptability?rev=1278185473&do=diff << Back to index 44. Staff find it difficult to adapt to and remember new ways of working digitally; In more detail Please add more details about this hurdle to effective social media adoption and use here Why this matters Why is this a problem? Please provide details and links to resources which help make the case for the importance of overcoming this hurdle text/html 2010-07-03T20:31:13+01:00 http://www.practicalparticipation.co.uk/socialstrategy/barriers:download_and_upload_skills?rev=1278185473&do=diff << Back to index 45. Staff are not able to download edit and upload images in web formats; In more detail Please add more details about this hurdle to effective social media adoption and use here Many times a day I find myself using a screen-capture tool to clip bits out of applications and websites into PNG or JPG formats, and then using these to upload and enhance blog posts. But that relies on (a) an awareness of the right formats for uploading to the web (and of file sizes so I only… text/html 2010-07-03T20:31:12+01:00 http://www.practicalparticipation.co.uk/socialstrategy/barriers:ict_owns_access?rev=1278185472&do=diff << Back to index 7. ict staff see access to Web 2.0 sites as an issue for ICT decision making rather than for team leaders and managers; In more detail Please add more details about this hurdle to effective social media adoption and use here Why this matters Why is this a problem? Please provide details and links to resources which help make the case for the importance of overcoming this hurdle text/html 2010-07-03T20:31:13+01:00 http://www.practicalparticipation.co.uk/socialstrategy/barriers:internet_access?rev=1278185473&do=diff 1. Access to Web 2.0 sites is blocked or filtered; 2. Requesting that a website is unblocked requires a form to be filled in and the request may not be actioned for 24 hours or more; 3. A site that has previously been unblocked is suddenly blocked again; text/html 2010-07-03T20:31:12+01:00 http://www.practicalparticipation.co.uk/socialstrategy/barriers:leadership_and_management?rev=1278185472&do=diff 48. Managers do not support staff exploration and experimentation with Web 2.0; 49. Managers take no ownership over exploration and experimentation with Web 2.0 and provide no support to their staff; 50. Managers react to initial teething problems with Web 2.0 engagement by shutting it all down and banning further exploration of the potential; text/html 2010-07-03T20:31:13+01:00 http://www.practicalparticipation.co.uk/socialstrategy/barriers:legal?rev=1278185473&do=diff << Back to index 51. There is a lack of clarity about the law relating to engagement In more detail Please add more details about this hurdle to effective social media adoption and use here * Civil Servants are uncertain as to how they should engage professionally with online space. text/html 2010-07-03T20:31:12+01:00 http://www.practicalparticipation.co.uk/socialstrategy/barriers:limited_unblocking?rev=1278185472&do=diff << Back to index 4. A site is only unblocked for the computer a staff member usually sits at - and they are unable to access Web 2.0 Sites from another part of the office or another desk; In more detail Please add more details about this hurdle to effective social media adoption and use here text/html 2010-07-03T20:31:12+01:00 http://www.practicalparticipation.co.uk/socialstrategy/barriers:lunch_hour_access?rev=1278185472&do=diff << Back to index 5. Web 2.0 Sites can only be accessed during lunch hours; In more detail Please add more details about this hurdle to effective social media adoption and use here In fairness, I find a lot of IT officers in the public sector “had an audit” and are only “doing what they are told”. Perhaps the next step on the ladder is where we start? text/html 2010-07-03T20:31:12+01:00 http://www.practicalparticipation.co.uk/socialstrategy/barriers:main_index?rev=1278185472&do=diff 1. Access to Web 2.0 sites is blocked or filtered; 2. Requesting that a website is unblocked requires a form to be filled in and the request may not be actioned for 24 hours or more; 3. A site that has previously been unblocked is suddenly blocked again; text/html 2010-07-03T20:31:13+01:00 http://www.practicalparticipation.co.uk/socialstrategy/barriers:management_fad?rev=1278185473&do=diff << Back to index 34. Senior managers see Web 2.0 as a passing fad or at best a persistent distraction and minority interest; In more detail Please add more details about this hurdle to effective social media adoption and use here Why this matters Why is this a problem? Please provide details and links to resources which help make the case for the importance of overcoming this hurdle text/html 2010-07-03T20:31:12+01:00 http://www.practicalparticipation.co.uk/socialstrategy/barriers:management_fear?rev=1278185472&do=diff << Back to index 33. Senior managers see Web 2.0 and the Social Web as something to be scared of; In more detail Please add more details about this hurdle to effective social media adoption and use here Why this matters Why is this a problem? Please provide details and links to resources which help make the case for the importance of overcoming this hurdle text/html 2010-07-03T20:31:12+01:00 http://www.practicalparticipation.co.uk/socialstrategy/barriers:moderation_obsession?rev=1278185472&do=diff << Back to index 38. The organisation wants to moderate every discussion that it is any way responsible to convening or starting; In more detail Please add more details about this hurdle to effective social media adoption and use here Why this matters Why is this a problem? Please provide details and links to resources which help make the case for the importance of overcoming this hurdle text/html 2009-07-23T10:12:20+01:00 http://www.practicalparticipation.co.uk/socialstrategy/barriers:no_backup_systems?rev=1248340340&do=diff << Back to index 22. There are no systems in place for backing up content from Web 2.0 tools; In more detail There can be a trade off it choosing to use low cost web 2.0 wp>software as a service tools in terms of control over them and a guarantee that they will always be around. text/html 2010-07-03T20:31:12+01:00 http://www.practicalparticipation.co.uk/socialstrategy/barriers:no_browser_plugins?rev=1278185472&do=diff << Back to index 13. Staff cannot install browser plug-ins or add-ons and key plug-ins like Flash are out-of-date versions; In more detail Please add more details about this hurdle to effective social media adoption and use here Why this matters Why is this a problem? Please provide details and links to resources which help make the case for the importance of overcoming this hurdle text/html 2010-07-03T20:31:13+01:00 http://www.practicalparticipation.co.uk/socialstrategy/barriers:no_comment_policy?rev=1278185473&do=diff << Back to index 25. There are no policies or procedures for responding to positive or negative online comments; In more detail Please add more details about this hurdle to effective social media adoption and use here Why this matters Why is this a problem? Please provide details and links to resources which help make the case for the importance of overcoming this hurdle text/html 2010-07-03T20:31:13+01:00 http://www.practicalparticipation.co.uk/socialstrategy/barriers:no_consent_forms?rev=1278185473&do=diff << Back to index 32. Consent forms and model release forms make no mention of possibly sharing photos or videos from events and activities online; In more detail Please add more details about this hurdle to effective social media adoption and use here text/html 2010-07-03T20:31:13+01:00 http://www.practicalparticipation.co.uk/socialstrategy/barriers:no_customisations?rev=1278185473&do=diff << Back to index 18. Any customisations staff add to their computer log-in are regularly lost; In more detail Please add more details about this hurdle to effective social media adoption and use here Why this matters Why is this a problem? Please provide details and links to resources which help make the case for the importance of overcoming this hurdle text/html 2010-07-03T20:31:12+01:00 http://www.practicalparticipation.co.uk/socialstrategy/barriers:no_data_protection?rev=1278185472&do=diff << Back to index 30. There is no policy on Data Protection in digital environments - and no guidance on items of data which should not be shared in digital environments; In more detail Please add more details about this hurdle to effective social media adoption and use here text/html 2010-07-03T20:31:12+01:00 http://www.practicalparticipation.co.uk/socialstrategy/barriers:no_desktop_widgets?rev=1278185472&do=diff << Back to index 15. Staff cannot install desktop widgets and utility software (e.g. Twitter clients RSS readers etc.) In more detail Please add more details about this hurdle to effective social media adoption and use here Why this matters Why is this a problem? Please provide details and links to resources which help make the case for the importance of overcoming this hurdle text/html 2009-07-05T15:58:30+01:00 http://www.practicalparticipation.co.uk/socialstrategy/barriers:no_experimentation_support?rev=1246805910&do=diff << Back to index 48. Managers do not support staff exploration and experimentation with Web 2.0; In more detail Please add more details about this hurdle to effective social media adoption and use here Why this matters Why is this a problem? Please provide details and links to resources which help make the case for the importance of overcoming this hurdle text/html 2010-07-03T20:31:13+01:00 http://www.practicalparticipation.co.uk/socialstrategy/barriers:no_finance_system?rev=1278185473&do=diff << Back to index 21. There are no finance procedures or company credit cards to pay for low-cost online subscription services; In more detail Please add more details about this hurdle to effective social media adoption and use here Why this matters Why is this a problem? Please provide details and links to resources which help make the case for the importance of overcoming this hurdle text/html 2009-09-15T13:41:29+01:00 http://www.practicalparticipation.co.uk/socialstrategy/barriers:no_homepage_change?rev=1253018489&do=diff << Back to index 12. Staff cannot change their browsers home-page; In more detail Please add more details about this hurdle to effective social media adoption and use here Why this matters Why is this a problem? Please provide details and links to resources which help make the case for the importance of overcoming this hurdle text/html 2010-07-03T20:31:12+01:00 http://www.practicalparticipation.co.uk/socialstrategy/barriers:no_mobile_access_capacity?rev=1278185472&do=diff << Back to index 8. There is no capacity to provide staff with internet-enabled mobile phones even if a business case can be made; In more detail Please add more details about this hurdle to effective social media adoption and use here Why this matters Why is this a problem? Please provide details and links to resources which help make the case for the importance of overcoming this hurdle text/html 2010-07-03T20:31:13+01:00 http://www.practicalparticipation.co.uk/socialstrategy/barriers:no_mobile_access_knowledge?rev=1278185473&do=diff << Back to index 9. Staff are not aware of the ict internet access and mobile phone/internet access resources they can legitimately ask for; In more detail Please add more details about this hurdle to effective social media adoption and use here text/html 2010-07-03T20:31:12+01:00 http://www.practicalparticipation.co.uk/socialstrategy/barriers:no_ownership_of_engagement?rev=1278185472&do=diff << Back to index 49. Managers take no ownership over exploration and experimentation with Web 2.0 and provide no support to their staff; In more detail Please add more details about this hurdle to effective social media adoption and use here Why this matters Why is this a problem? Please provide details and links to resources which help make the case for the importance of overcoming this hurdle text/html 2010-07-03T20:31:12+01:00 http://www.practicalparticipation.co.uk/socialstrategy/barriers:no_password_store?rev=1278185472&do=diff << Back to index 23. There is no secure password vault that can be used to keep track of ‘corporate’ memberships of Web 2.0 sites; In more detail Please add more details about this hurdle to effective social media adoption and use here Why this matters Why is this a problem? Please provide details and links to resources which help make the case for the importance of overcoming this hurdle text/html 2010-07-03T20:31:12+01:00 http://www.practicalparticipation.co.uk/socialstrategy/barriers:no_personal_guidance?rev=1278185472&do=diff << Back to index 28. There is no accessible guidance available to staff on personal use of Social Networks and Social Media sites; In more detail Please add more details about this hurdle to effective social media adoption and use here Why this matters Why is this a problem? Please provide details and links to resources which help make the case for the importance of overcoming this hurdle text/html 2010-07-03T20:31:12+01:00 http://www.practicalparticipation.co.uk/socialstrategy/barriers:no_personal_policy?rev=1278185472&do=diff << Back to index 27. There are no policies on personal use of Social Networks and Social Media sites; In more detail Please add more details about this hurdle to effective social media adoption and use here Why this matters Why is this a problem? Please provide details and links to resources which help make the case for the importance of overcoming this hurdle text/html 2010-07-03T20:31:13+01:00 http://www.practicalparticipation.co.uk/socialstrategy/barriers:no_photos?rev=1278185473&do=diff << Back to index 17. There is no easy way to get a photo onto an office computer. For example a personal photo to use as a profile picture online; In more detail Please add more details about this hurdle to effective social media adoption and use here text/html 2010-07-03T20:31:12+01:00 http://www.practicalparticipation.co.uk/socialstrategy/barriers:no_safeguarding_policy?rev=1278185472&do=diff << Back to index 29. There is no policy on Safeguarding and Child Protection in digital environments; In more detail Please add more details about this hurdle to effective social media adoption and use here Why this matters Why is this a problem? Please provide details and links to resources which help make the case for the importance of overcoming this hurdle text/html 2010-07-03T20:31:12+01:00 http://www.practicalparticipation.co.uk/socialstrategy/barriers:no_safeguarding_systems?rev=1278185472&do=diff << Back to index 26. There is no processes for carrying out CRB or Independent Safeguarding Authority checks on staff or sub-contractors involved in the use of Social Media to engage with young people or vulnerable adults; In more detail Please add more details about this hurdle to effective social media adoption and use here text/html 2010-07-03T20:31:12+01:00 http://www.practicalparticipation.co.uk/socialstrategy/barriers:no_shared_learning?rev=1278185472&do=diff << Back to index 47. Staff have no opportunities to share skills and develop their understanding of digital environments; In more detail Please add more details about this hurdle to effective social media adoption and use here Why this matters Why is this a problem? Please provide details and links to resources which help make the case for the importance of overcoming this hurdle text/html 2010-07-03T20:31:13+01:00 http://www.practicalparticipation.co.uk/socialstrategy/barriers:no_shared_systems?rev=1278185473&do=diff << Back to index 24. There is no agreed way of notifying other staff members of plans for using Web 2.0 tools; In more detail Please add more details about this hurdle to effective social media adoption and use here Why this matters Why is this a problem? Please provide details and links to resources which help make the case for the importance of overcoming this hurdle text/html 2009-09-15T13:37:08+01:00 http://www.practicalparticipation.co.uk/socialstrategy/barriers:no_sound?rev=1253018228&do=diff << Back to index 16. Office computers have no ability to play sound; In more detail Please add more details about this hurdle to effective social media adoption and use here Why this matters Why is this a problem? Please provide details and links to resources which help make the case for the importance of overcoming this hurdle text/html 2010-07-03T20:31:12+01:00 http://www.practicalparticipation.co.uk/socialstrategy/barriers:no_strategic_policy?rev=1278185472&do=diff << Back to index 31. There are no policies on appropriate levels for official staff engagement with Web 2.0 In more detail Please add more details about this hurdle to effective social media adoption and use here Why this matters Why is this a problem? Please provide details and links to resources which help make the case for the importance of overcoming this hurdle text/html 2010-07-03T20:31:13+01:00 http://www.practicalparticipation.co.uk/socialstrategy/barriers:no_wifi?rev=1278185473&do=diff << Back to index 19. There is no WiFi in meeting rooms and guests cannot get access to the internet in the building; In more detail Please add more details about this hurdle to effective social media adoption and use here Why this matters Why is this a problem? Please provide details and links to resources which help make the case for the importance of overcoming this hurdle text/html 2010-07-03T20:31:13+01:00 http://www.practicalparticipation.co.uk/socialstrategy/barriers:office_technology?rev=1278185473&do=diff 11. Computer only have out-of-date Internet Browsers (E.g. IE6); 12. Staff cannot change their browsers home-page; 13. Staff cannot install browser plug-ins or add-ons and key plug-ins like Flash are out-of-date versions; 14. E-mail sign-up confirmations from Web 2.0 sites regularly get caught in spam filters; text/html 2010-07-03T20:31:13+01:00 http://www.practicalparticipation.co.uk/socialstrategy/barriers:one_size_fits_all_policy?rev=1278185473&do=diff << Back to index 20. There is a one-size fits all IT policy; In more detail Please add more details about this hurdle to effective social media adoption and use here Why this matters Why is this a problem? Please provide details and links to resources which help make the case for the importance of overcoming this hurdle text/html 2010-07-03T20:31:12+01:00 http://www.practicalparticipation.co.uk/socialstrategy/barriers:organisational_culture?rev=1278185472&do=diff 33. Senior managers see Web 2.0 and the Social Web as something to be scared of; 34. Senior managers see Web 2.0 as a passing fad or at best a persistent distraction and minority interest; 35. Staff see Web 2.0 as an extra burden to add to already busy and pressured days; text/html 2010-07-03T20:31:12+01:00 http://www.practicalparticipation.co.uk/socialstrategy/barriers:out_of_date_browsers?rev=1278185472&do=diff << Back to index 11. Computer only have out-of-date Internet Browsers (E.g. IE6); In more detail Please add more details about this hurdle to effective social media adoption and use here Why this matters Why is this a problem? Please provide details and links to resources which help make the case for the importance of overcoming this hurdle text/html 2010-07-03T20:31:13+01:00 http://www.practicalparticipation.co.uk/socialstrategy/barriers:overzealous_spam_filters?rev=1278185473&do=diff << Back to index 14. E-mail sign-up confirmations from Web 2.0 sites regularly get caught in spam filters; In more detail Please add more details about this hurdle to effective social media adoption and use here Why this matters Why is this a problem? Please provide details and links to resources which help make the case for the importance of overcoming this hurdle text/html 2010-07-03T20:31:12+01:00 http://www.practicalparticipation.co.uk/socialstrategy/barriers:policy_and_guidance?rev=1278185472&do=diff 27. There are no policies on personal use of Social Networks and Social Media sites; 28. There is no accessible guidance available to staff on personal use of Social Networks and Social Media sites; 29. There is no policy on Safeguarding and Child Protection in digital environments; text/html 2010-09-01T13:10:21+01:00 http://www.practicalparticipation.co.uk/socialstrategy/barriers:search_training?rev=1283343021&do=diff << Back to index 43. Staff do not make use of search tools; In more detail Please add more details about this hurdle to effective social media adoption and use here Why this matters Why is this a problem? Please provide details and links to resources which help make the case for the importance of overcoming this hurdle text/html 2010-07-03T20:31:13+01:00 http://www.practicalparticipation.co.uk/socialstrategy/barriers:service_user_engagement_not_valued?rev=1278185473&do=diff << Back to index 40. Service-user engagement is not valued; In more detail Please add more details about this hurdle to effective social media adoption and use here Why this matters Why is this a problem? Please provide details and links to resources which help make the case for the importance of overcoming this hurdle text/html 2010-07-03T20:31:12+01:00 http://www.practicalparticipation.co.uk/socialstrategy/barriers:shut_down_if_problems?rev=1278185472&do=diff << Back to index 50. Managers react to initial teething problems with Web 2.0 engagement by shutting it all down and banning further exploration of the potential; In more detail Please add more details about this hurdle to effective social media adoption and use here text/html 2009-07-03T16:23:35+01:00 http://www.practicalparticipation.co.uk/socialstrategy/barriers:sidebar?rev=1246634615&do=diff Welcome to the updated Social Strategy '50 Hurdles' wiki. Please do edit any pages where you can add insights and advice. Find out more about the 'Social Strategy' project here. text/html 2009-07-05T15:58:12+01:00 http://www.practicalparticipation.co.uk/socialstrategy/barriers:sites_blocked?rev=1246805892&do=diff << Back to index 1. Access to Web 2.0 sites is blocked or filtered; In more detail Please add more details about this hurdle to effective social media adoption and use here If staff cannot access Web 2.0 and social media sites they cannot engage with citizens who are using these spaces. text/html 2010-07-03T20:31:12+01:00 http://www.practicalparticipation.co.uk/socialstrategy/barriers:sites_blocked_after_being_unblocked?rev=1278185472&do=diff << Back to index 3. A site that has previously been unblocked is suddenly blocked again; In more detail Please add more details about this hurdle to effective social media adoption and use here Why this matters Why is this a problem? Please provide details and links to resources which help make the case for the importance of overcoming this hurdle text/html 2010-07-03T20:31:13+01:00 http://www.practicalparticipation.co.uk/socialstrategy/barriers:staff_burden?rev=1278185473&do=diff << Back to index 35. Staff see Web 2.0 as an extra burden to add to already busy and pressured days; In more detail Please add more details about this hurdle to effective social media adoption and use here Why this matters Why is this a problem? Please provide details and links to resources which help make the case for the importance of overcoming this hurdle text/html 2009-07-21T11:36:42+01:00 http://www.practicalparticipation.co.uk/socialstrategy/barriers:start?rev=1248172602&do=diff There are many small barriers to effective use of social media and technology in public services. In democratic engagement and participation; communications and outreach; education; or just about any other area of work - the same soluble barriers hold up action. text/html 2010-07-03T20:31:13+01:00 http://www.practicalparticipation.co.uk/socialstrategy/barriers:suspicion_of_outside_ideas?rev=1278185473&do=diff << Back to index 36. Ideas from outside the organisations are treated with suspicion; In more detail Please add more details about this hurdle to effective social media adoption and use here Why this matters Why is this a problem? Please provide details and links to resources which help make the case for the importance of overcoming this hurdle text/html 2010-07-03T20:31:12+01:00 http://www.practicalparticipation.co.uk/socialstrategy/barriers:systems_and_procedures?rev=1278185472&do=diff 21. There are no finance procedures or company credit cards to pay for low-cost online subscription services; 22. There are no systems in place for backing up content from Web 2.0 tools; 23. There is no secure password vault that can be used to keep track of ‘corporate’ memberships of Web 2.0 sites; text/html 2010-07-03T20:31:12+01:00 http://www.practicalparticipation.co.uk/socialstrategy/barriers:tabbed_browsing?rev=1278185472&do=diff << Back to index 42. Staff are not aware of tabbed web-browsing; In more detail Please add more details about this hurdle to effective social media adoption and use here Why this matters Why is this a problem? Please provide details and links to resources which help make the case for the importance of overcoming this hurdle text/html 2010-07-03T20:31:12+01:00 http://www.practicalparticipation.co.uk/socialstrategy/barriers:technical_skills?rev=1278185472&do=diff 41. Staff have never received basic training in how a web browser web addresses and search engines work; 42. Staff are not aware of tabbed web-browsing; 43. Staff do not make use of search tools; 44. Staff find it difficult to adapt to and remember new ways of working digitally; text/html 2010-07-03T20:31:12+01:00 http://www.practicalparticipation.co.uk/socialstrategy/barriers:unblocking_complications?rev=1278185472&do=diff << Back to index 2. Requesting that a website is unblocked requires a form to be filled in and the request may not be actioned for 24 hours or more; In more detail Please add more details about this hurdle to effective social media adoption and use here text/html 2010-07-03T20:31:12+01:00 http://www.practicalparticipation.co.uk/socialstrategy/barriers:utility_skills?rev=1278185472&do=diff << Back to index 46. Staff do not know how to install new utility software or browser plug-ins; In more detail Please add more details about this hurdle to effective social media adoption and use here Why this matters Why is this a problem? Please provide details and links to resources which help make the case for the importance of overcoming this hurdle