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Social Strategy

Welcome to the updated Social Strategy '50 Hurdles' wiki.

Please do edit any pages where you can add insights and advice.

Find out more about the 'Social Strategy' project here.

Index

This is an open wiki and if you have experience or ideas around adoption of social media in public and voluntary sector organisations we need your input.

Social Strategy is a project started by Tim Davies of Practical Participation.

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The Problem

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The Problem

34. Senior managers see Web 2.0 as a passing fad or at best a persistent distraction and minority interest;

In more detail

Please add more details about this hurdle to effective social media adoption and use here

Why this matters

Why is this a problem? Please provide details and links to resources which help make the case for the importance of overcoming this hurdle

Overcoming the hurdles

How can we overcome this hurdle? Ideas, links, resources & shared learning about your experiences of this particular hurdle are encouraged and welcome.

Workarounds

Overcoming this barrier may take a while. Are there any ways staff can work-around this barrier effectively until more permenant solutions are in place?

Links

View other hurdles related to Organisational Culture