<< [[start|Back to index]] ====== The Problem ====== 48. Managers do not support staff exploration and experimentation with Web 2.0; ===== In more detail ===== //Please add more details about this hurdle to effective social media adoption and use here// ===== Why this matters ===== //Why is this a problem? Please provide details and links to resources which help make the case for the importance of overcoming this hurdle// ===== Overcoming the hurdles ===== //How can we overcome this hurdle? Ideas, links, resources & shared learning about your experiences of this particular hurdle are encouraged and welcome.// === Show how social media can support core strategies and business plans === * Check out organisation strategies which social media could support; * Look at national policies. For example, [[http://www.idea.gov.uk/idk/core/page.do?pageId=8507853&path=1292506.73409.71665|National Indicator 14]] on reducing avoidable contact or cost; or [[http://www.communities.gov.uk/communities/communityempowerment/communitiesincontrol/|Communities in Control White Paper]]. Carl Haggerty's slides offering a [[http://www.slideshare.net/carlhaggerty/lgiu-action-learning-set-presentation|Corporate Perspective on Social Media in local authorities]] provides a useful overview of the different people you may want to talk to secure support within your organisation. === Find examples of good practice to show to managers === Find examples of small projects, that you could try to replicate, or base an experiment upon. Possible sources are: * [[http://www.esd.org.uk/solutions4inclusion/|Solutions 4 Inclusion]] includes a wealth of examples of technology use in meeting key indicators. * [[http://www.idea.gov.uk/|The I&DEA website]] - search for 'social media' and dig around on the site - or check out the [[http://communities.idea.gov.uk|I&DEA Communities of Practice]] space, including the Social Media Community of Practice. * [[http://delicious.com/tag/digitalgovuk|The DigitalGovUK tag]] is a [[http://www.scribd.com/doc/12858824/One-page-guide-to-Social-Bookmarking|delicious]] tag used to collect links to examples of social media use by national and local government. * Liz Ayan's [[http://www.lgeoresearch.com/|Local Government Engagement Online Research]] blog is packed with examples and [[http://www.lgeoresearch.com/category/research-data/|Research Data]] listing local authority use of social media cross the UK and the world. * [[http://lgsearch.net/|LGSearch]] can be used to search across local authority websites. //And// don't forget to share your own examples! === Get managers signed up to information resources or to conferences === Hearing positive messages about social media from people at the same 'level' as them will help managers to understand their role in enabling exploration of social media. ===== Workarounds ===== //Overcoming this barrier may take a while. Are there any ways staff can work-around this barrier effectively until more permenant solutions are in place?// //"It's easier to ask for forgiveness than permission"//. Many of the social media innovators simply got on and tried things. Well thought through experiments. But often experiments that were not formal and agreed. Often these have been a key in giving rise to official experiments and engagement with social media later on. ===== Links ===== * [[http://michaelhyatt.com/2009/05/leadership-20.html|Leadership 2.0]] Useful links tagged 'socialstrategy:48' on del.icio.us. {{rss>http://feeds.delicious.com/v2/rss/tag/socialstrategy%3A48?count=15 1h 5}} View other hurdles related to [[leadership_and_management|Leadership and Management]] Read more [[about|about this project]]